Innovation @ BBG » Marti Noticias http://www.innovation-series.com Fri, 20 Nov 2015 18:47:05 +0000 en-US hourly 1 http://wordpress.org/?v=3.6.1 Alhurra and VOA Java apps prove wildly successful growing audience quickly in emerging markets http://www.innovation-series.com/2015/05/07/alhurra-and-voa-java-apps-prove-wildly-successful-growing-a-large-audience-quickly-in-emerging-markets/?utm_source=rss&utm_medium=rss&utm_campaign=alhurra-and-voa-java-apps-prove-wildly-successful-growing-a-large-audience-quickly-in-emerging-markets http://www.innovation-series.com/2015/05/07/alhurra-and-voa-java-apps-prove-wildly-successful-growing-a-large-audience-quickly-in-emerging-markets/#comments Thu, 07 May 2015 18:10:32 +0000 Will Sullivan http://www.innovation-series.com/?p=6475 While the mobile and media industry loves to over-hype fleeting technologies like Google Glass and Meerkat, serving the BBG audiences in emerging markets requires that we focus on user experience and building for not just the elite — and that often means building for very old or low-tech devices like Java phones.

Over the past few years, the ODDI Mobile team has launched and evolved the award-winning flagship fleet of mobile and tablet applications available for the most high-end devices on Android and Apple IOS (as well as supporting old versions of the operating systems back to Android OS 2.3 and IOS 5), and this Winter we launched an improved lineup of low-end device products on Symbian and Java phones to round out our technology offering. One thing we didn’t count on when launching the Java apps was the swift adoption and audience growth — in some markets faster than more modern smartphone products.

In Middle East and African markets we’ve seen ‘hockey-stick’ growth surpassing the weekly installation rate of our larger, flagship smartphone apps. For instance, Alhurra for Java phones already more than more than 50,000 downloads across all the app store markets in less than 3 months since we publicly launched them.

VOA’s Java app has also done exceptionally well in Zimbabwe, Ethiopia, Iran, Egypt, Pakistan and Nigeria — and we recently received a shout out from the BiNu store for the app’s surge and top rankings in African and Middle East markets. RFE similarly does well in Iran.

Not bad for a very low-tech, text-and-image experience, but that’s the reality of these media environments, mobile networks and what these audiences need.

Try out all the Java mobile apps for the 6 BBG brands for yourself:

Learn more about the awesome ODDI Mobile team’s products at http://apps.bbg.gov/

 

 

]]>
http://www.innovation-series.com/2015/05/07/alhurra-and-voa-java-apps-prove-wildly-successful-growing-a-large-audience-quickly-in-emerging-markets/feed/ 0
BBG Mobile News apps get a huge update and redesign http://www.innovation-series.com/2014/08/27/bbg-mobile-news-apps-get-a-huge-update-and-redesign/?utm_source=rss&utm_medium=rss&utm_campaign=bbg-mobile-news-apps-get-a-huge-update-and-redesign http://www.innovation-series.com/2014/08/27/bbg-mobile-news-apps-get-a-huge-update-and-redesign/#comments Wed, 27 Aug 2014 22:29:25 +0000 Will Sullivan http://www.innovation-series.com/?p=6286 The ODDI Mobile team is excited to announce we’ve begun rolling out the 3.0 redesign and functionality update to the BBG mobile news applications on the Google Android and Apple IOS mobile and tablet platforms. The platform that was awarded as 2014 finalists for “Best Mobile Publishing Platform or Service” by the GSMA Global Mobile Awards and “Best Multicultural App” by the Appy Awards is getting a big refresh.

Alhurra Android mobile app version 3.0Alhurra and Martí Noticias are already live for Apple IOS in the app stores and the Google Android version should be submitted soon after we iron out some last bugs and the analytics integration.

The mobile and tablet apps 3.0 version features:

  • Redesigned for all platforms to feature bigger, bolder images and typography
  • More easily accessible and usable navigation with a deep, touch-friendly side-loading feature
  • A new tablet-optimized version for larger format Androids and iPads to take advantage of the extra screen real estate
  • Much richer analytics suite to track usage and learn how to improve what our audiences demand
  • Related story suggestions to give audiences more information about the stories they’re interested in
  • Social media sharing improvements and Google+ support added
  • More prominent user-generated content submission on the app home screen so audiences can report news tips, photos, video and audio and send it directly to our service’s content management system
  • Language service UGC submission available directly in the Android system sharing tray for easy access to send multimedia content and news to our services
  • Android Home Screen Widget support with customizable categories, sizes and refresh intervals
  • Additional languages added for VOA (now supporting 44 language services) and RFE (now supporting 29 language services)
  • Google Chromecast streaming support for audio and video content
  • Tons of bug fixes

Marti Noticias on Apple IOS

We’ve done all this while still maintaining an app that is amazingly optimized for emerging market audiences with a small binary size (around 5 mb), offline saving of content, low-bandwidth mode, proxy integration, and a wide range of Android and Apple OSes supported going back more than 5 years (equivalent to decades in mobile technology history).

All of this wouldn’t have been possible without the tireless work of hundreds of language service producers (too many to name), their digital leaders Matthew, Hutch, Billy, Alen, Iscar, Mark, Martha, Steven, Rohit, Saeed, Catherine, Enver, Arkady P., Arkady B., Sasha, Martina, Natalia, Matilde, Kim and the Pangea team, our amazing analytics czar, Rebecca, and Ashley and Tyler, and last but not least the marauding ODDI mobile team of Ashok, Danish, Bo, Mo, Marian, Marek, Pavol, Pauli, Stan, and Al for his help last minute on screenshots and Adam and Rob for their support and leadership.

Over the next month (depending on final qa, analytics and localization testing), we’ll be submitting the VOA, RFE and RFA updates too. Get them all and learn more about our award-winning apps at:
http://apps.bbg.gov

 

 

]]>
http://www.innovation-series.com/2014/08/27/bbg-mobile-news-apps-get-a-huge-update-and-redesign/feed/ 0