Innovation @ BBG » Binu http://www.innovation-series.com Fri, 20 Nov 2015 18:47:05 +0000 en-US hourly 1 http://wordpress.org/?v=3.6.1 Alhurra and VOA Java apps prove wildly successful growing audience quickly in emerging markets http://www.innovation-series.com/2015/05/07/alhurra-and-voa-java-apps-prove-wildly-successful-growing-a-large-audience-quickly-in-emerging-markets/?utm_source=rss&utm_medium=rss&utm_campaign=alhurra-and-voa-java-apps-prove-wildly-successful-growing-a-large-audience-quickly-in-emerging-markets http://www.innovation-series.com/2015/05/07/alhurra-and-voa-java-apps-prove-wildly-successful-growing-a-large-audience-quickly-in-emerging-markets/#comments Thu, 07 May 2015 18:10:32 +0000 Will Sullivan http://www.innovation-series.com/?p=6475 While the mobile and media industry loves to over-hype fleeting technologies like Google Glass and Meerkat, serving the BBG audiences in emerging markets requires that we focus on user experience and building for not just the elite — and that often means building for very old or low-tech devices like Java phones.

Over the past few years, the ODDI Mobile team has launched and evolved the award-winning flagship fleet of mobile and tablet applications available for the most high-end devices on Android and Apple IOS (as well as supporting old versions of the operating systems back to Android OS 2.3 and IOS 5), and this Winter we launched an improved lineup of low-end device products on Symbian and Java phones to round out our technology offering. One thing we didn’t count on when launching the Java apps was the swift adoption and audience growth — in some markets faster than more modern smartphone products.

In Middle East and African markets we’ve seen ‘hockey-stick’ growth surpassing the weekly installation rate of our larger, flagship smartphone apps. For instance, Alhurra for Java phones already more than more than 50,000 downloads across all the app store markets in less than 3 months since we publicly launched them.

VOA’s Java app has also done exceptionally well in Zimbabwe, Ethiopia, Iran, Egypt, Pakistan and Nigeria — and we recently received a shout out from the BiNu store for the app’s surge and top rankings in African and Middle East markets. RFE similarly does well in Iran.

Not bad for a very low-tech, text-and-image experience, but that’s the reality of these media environments, mobile networks and what these audiences need.

Try out all the Java mobile apps for the 6 BBG brands for yourself:

Learn more about the awesome ODDI Mobile team’s products at http://apps.bbg.gov/

 

 

]]>
http://www.innovation-series.com/2015/05/07/alhurra-and-voa-java-apps-prove-wildly-successful-growing-a-large-audience-quickly-in-emerging-markets/feed/ 0
ODDI Mobile Team pioneers new BBG Java mobile apps for low-bandwidth users http://www.innovation-series.com/2015/03/27/oddi-mobile-team-pioneers-new-bbg-java-mobile-apps-for-low-bandwidth-users/?utm_source=rss&utm_medium=rss&utm_campaign=oddi-mobile-team-pioneers-new-bbg-java-mobile-apps-for-low-bandwidth-users http://www.innovation-series.com/2015/03/27/oddi-mobile-team-pioneers-new-bbg-java-mobile-apps-for-low-bandwidth-users/#comments Fri, 27 Mar 2015 16:03:13 +0000 Will Sullivan http://www.innovation-series.com/?p=6415 The ODDI Mobile team is proud to announce the launch of the a new fleet of mobile applications for low-end Java phones for VOA, RFE, RFA, Alhurra, Marti Noticias and Radio Sawa, supporting more than 60 languages and more than 80 language news services.

This pioneering effort to reach low-tech devices uses Javascript-based applications for “feature” phones, especially the old Nokia phones that still have a stronghold in African, Middle East and Asian markets.

The apps are built using technology from BiNu, a popular caching and proxy service used by other services like WorldReader, to deliver content faster to very low tech and low bandwidth communities who often don’t have phones equipped with modern or fast-performing web browsers. For example, Wikipedia is 10x faster on the BiNu platform than their Wikipedia-optimized mobile website.

Danish Ahmed, from the ODDI Mobile Team who pioneered the Java app effort, said, ”Its amazing how surprisingly fast the application is on older phones. You can navigate through articles without any lag or long downloading.”

These Java app’s content is limited to text and photos but through at a smartphone-like interface, and in these markets and with limited bandwidth text and photos is a great place to start. The platform also uses a proxy, which helps get content into closed and censored markets around the world so it’s a win-win for audiences. These low-bandwidth apps will compliment our current fleet of multimedia-rich Android and Apple mobile and tablet apps for all entities.

  • Download and learn more about the BBG Java apps and all the other ODDI mobile products at:
    http://apps.bbg.gov/
]]>
http://www.innovation-series.com/2015/03/27/oddi-mobile-team-pioneers-new-bbg-java-mobile-apps-for-low-bandwidth-users/feed/ 0