The award-winning ODDI Mobile Team is excited to announce a new product launching in July, the VOA Mobile Streamer. This audio-only experience is available for Android and Apple mobile devices and serves broadcast audio news in more than 30 different languages.
Besides offering hundreds of radio news programs on-demand in more than 30 different languages, the app also offers live 24/7 radio streams of more than a dozen languages. There’s also a bunch of smart features like a low-bandwidth mode that saves on download time and user costs, and deep social media platform integration, but the true killer feature of this app is its simple, unique design that allows you to listen to audio over data *OR* cellular voice connections.
For VOA audiences in emerging markets this is especially valuable since mobile data rates are very high and connections are often poor quality so streaming is not always an easy proposition.
Why are we doing this? What is the unique value of the Mobile Streamer for VOA & its audiences?
It allows us to better serve and connect with audiences in low-bandwidth countries using click-to-call cellular/voice minutes to get our audio content, instead of having to stream it over costly data connections in emerging markets
It offers a new way to experience VOA audio content on the go through a unique and refreshing design offering a very non-traditional news app experience, especially for younger audiences that might be turned off by the more traditional news approach.
It offers a passive, hands-free way to consume VOA’s content in the background while commuting to work or doing chores or other tasks.
It helps showcase the depth and breadth of all the thousands of hours of VOA audio programs we produce each week.
It allows us to leverage our partner, AudioNow’s, international Interactive Voice Response (IVR) infrastructure, phone numbers and tools to expand our content reach for new audiences.
Try out the VOA Mobile Streamer now on:
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