VOA Indonesia trip: BBG Direct and Affiliates

Nov 05, 2014
During the conference in Indonesia, VOA's booth placing participants in front of a poster of the Capitol to give a 60 second broadcast was very popular.

During the conference in Indonesia, VOA’s booth placing participants in front of a poster of the Capitol to give a 60 second broadcast was very popular.

Recently, the amount of news & information programming from the BBG broadcast entities listened to or watched through our global affiliates exceeded the amount distributed directly to our audience for the first time. A recent trip to Indonesia highlights the diversity among BBG affiliates, including Suara Surabaya Media, Dreamers Network, Baranews and KPK.

Indonesia is a collection of 922 permanently inhabited islands spread over three time zones. The needs of Indonesian affiliates are as diverse as the islands themselves.  For instance, in the competitive, dense media environment of Java, affiliates are looking to enhance their existing content with interesting short audio and video specialty pieces. In less populated islands, media entities are interested in large chunks of content, even entire shows.

In May, Steve Fuchs, our UX Studio Manager, traveled to Indonesia to show affiliates the new BBG Direct content distribution website.  While in Indonesia, Fuchs attended the 20th Annual Conference of Independent Journalists.

About 40 organizations participated in the conference. Other networks were also there. Many them were our affiliates. There were workshops on content creation, movie making, and citizen journalism. The crowd was young and enthusiastic.

A breakout session on environmental studies taught with comics: kids made their own green themed comic stories with typing paper and number 2 pencils.

A snapshot of affiliates who aim to engage, inform, and inspire.

Dreamers Network, one of our affiliates,  does a great job of engaging its audience.  In three years, Dreamers Network founder Daniel Hartono has built a streaming only radio website focused on giving young people what they want, when they want it. The station is ranked number one in Korean-pop in Indonesia with Dreamers’ coverage of k-pop even being picked up by Yahoo.

Dreamers also has a very active social network. The office sits above its own branded cafe and listeners are invited to come and eat. Listeners also get to network with each other via radio (cos-play, zombie groups etc). Dreamers also has a glass studio facing the street so people nearby can see when guests do a broadcast. The station now has a dating site which allows members of the listening audience to see each other and chat online. Dreamers will also add there own job search where listeners will be allowed space to demo their skills. For instance, a barista can do a quick video of themselves making a cup of java, or an artist can show their work. Dreamers has allotted space for bloggers to do fan fiction and this has been picked up by a publishing firm and made into print books.

Dreamers uses VOA for breaking news (Korean Ferry, Chinese claims to the Spratly Islands, and missing Malaysian plane were popular topics) but also looks for entertainment, music and film content.

Suara Surabaya Media focuses on meeting their audience’s needs and being the most relevant station in the region. Listeners send the station pictures of fires, traffic accidents, and other local events. Suara then posts these pictures, along with advice on how to detour, or best cope with the conditions. They also makes sure the proper authorities are called. Suara has an FM radio station and runs the website suarasurabaya.net.  Suara Surabaya uses VOA content on business, entrepreneurs, green sites and urban farms. Inspirational news and features on Indonesians in America are also very popular.

As an anti-corruption group, KPK  is very interested in providing VOA news on corruption, economics, and environment to its audience. On the day Fuchs was visiting, the office was surrounded (peacefully) with protesters and local police. Besides exposing corruption, KPK is most interested in VOA providing inspiring content such as “positive role model coverage” of life in other countries.

Baranews  has  also launched a website promoting reform issues. Like KPK, Bara was interested in progressive political news, economics, technology and environmental reports and positive stories from around the world.

Bara will soon launch a live streaming TV app for smart phones in Indonesia, Singapore and Beijing. This is an on-demand and live streaming TV app with integrated social media components where people can chat and share while watching. Users will also be able to record and play later, as well as create their own channels.

Republika.co.id is the online version of the popular Muslim daily newspaper. They are an old line media firm (in 1992, they had a linotype machine in their lobby) with a large campus in the city. They have a strong interest in a mobile-first small bites approach to reaching new audiences and say they are most interested in reports on economics, science, technology, and the United States.

BBG Direct works to meet the needs of today’s affiliate.

BBG Direct is specially designed to reach the broadcast affiliates and digital partners of the BBG. You can download content, find satellite information, schedules and much more. Our suite of digital services includes free, fast, and reliable live streaming, a hosted, branded digital player optimized for mobile, and online support.

Overall the new BBG Direct site was well received in Indonesia. Despite regional and other differences, all affiliates said they hope VOA will continue to supply them with materials that can be used to engage, inform and inspire their audience.

 

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Xi Rotmil

Xi Rotmil

Xi Rotmil is a blogger and researcher for the BBG's Office of Digital and Design Innovation.

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