ODDI Demo Day Kicks Off the New Year

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Friday marked the last demo day at ODDI in the current format. In the past, project owners (team leaders) have given demo day presentations in ODDI’s office with an occasional note from a team member. From here on out, the emphasis will be on having the team members take the lead in talking about their work, instead of the project owners.

In the past, stakeholders from within BBG have always been invited, but have rarely joined–it’s usually just ODDI staff who attend the Friday demos. Going forward, ODDI demo days will be centered around the stakeholder. Teams will schedule time with their various project stakeholders within BBG. The goal is to get internal customer feedback on a more regular basis as a part of our Agile, iterative approach.

ODDI scrum master Son Tran says that team-driven presentations provide team members with an opportunity to show that they are delivering on goals and owning the work they’ve done. He also notes it’s about the iterative process:  ”Closing the feedback loop and making it shorter is better for improving projects.”

What are we working on at ODDI?

For most teams, Sprint Zero was a time of research and planning, defining goals and determining KPIs. Adam Martin, our newly minted Director of Innovation, asked teams to come to the January 9 demo day “prepared to discuss their Charter as described in the Strategic White Paper, their shared vision in response to the Charter, the team’s goals, how they will measure their success against those goals, and their product(s) roadmap for Q2 of FY14 (and beyond if available).”

Now the teams are ready to see their brilliant ideas into fruition. And some teams are also managing ongoing projects like Relay, RIVR, the BBG-wide analytics roll out, and mobile app updates.

Here’s a look at what’s happening:

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Will Sullivan presents on the latest mobile app updates and the Symbian launch.

MOBILE TEAM

Project Owner: Will Sullivan

The Mobile Team is continuing develop, update and support the suite of umbrella news applications for all BBG entities, which supports more than 82 language services now, and has an install base of more than 400,000 users. We are launching new applications with Radio Free Asia (RFA) on Google Android and Apple IOS for both mobile and tablet form factors and just launched VOA’s Africa-focused Symbian application (the third largest mobile OS in the region, after Android and IOS, which we launched for VOA services last year). This quarter we will be updating the entire suite to a more magazine-style iPad design, building new Android home screen news widgets and moving the app analytics over to the shared Adobe Omniture SiteCatalyst system. We’re also beginning work on an live audio streaming and on-demand podcast Android and IOS application for the Middle East Broadcast Network’s Radio Sawa that is visually-rich with a touch-centered interaction experience and deep user-generated and social sharing integration.

AFFILIATE DIGITAL SERVICES TEAM

Project Owner: Doug Zabransky

The Affiliate Digital Services (ADS) team represents a new chapter for USIM and affiliate relationships. Existing and new BBG Affiliates will be offered up to three tiers of digital service. Each tier represents levels of digital-hosted offerings including live streaming, adaptive html 5 digital players, and an internet broadcast station which will allow for content source switching between BBG live and on-demand content, as well as other affiliate content within the ADS community. All tiers include customer service and support.

Essentially, BBG hopes to build a robust network of affiliate partner on-line stations. Growing the BBG affiliate digital audience will grow BBG’s audience as well.

DATA-DRIVEN INSIGHTS TEAM

Project Owner: Rebecca Shakespeare

The insights team is focusing on setting up tools that collect and present objective information about digital performance to inform BBG leadership and editorial about what is actually happening with their digital products and content. The team is currently focusing on the rollout of the new web analytics tool which measures digital properties owned and hosted by the BBG. It is also contracting outside validation of the numbers that are collected and reported to ensure accuracy of the information presented. Beginning in February 2014, the team will start to focus on displaying weekly performance analytics from BBG’s range of digital reporting tools, side-by-side in a dashboard, to present a complete picture of digital performance.

 

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Brian Williamson’s illustrations illuminate the Storytelling Team’s vision

STORYTELLING TEAM

Project Owners: Steve Fuchs, Randy Abramson

The storytelling team is determined to revitalize and update USIM storytelling around the globe. We are brainstorming innovative ways to tell stories that inform, engage and connect with audiences based on their needs and expectations. One of our main goals is to build community engagement with younger audiences by using a toolbox of highly relevant, visual, trans-media storytelling techniques. We plan to not only count standard metrics–such as time spent, return visits, videos watched, social engagement, and so forth–but we also aim to make a real-world impact that affects conversation and behavior. Randy will continue to work on Relay, and the entire team will work on projects like finding innovative ways to cover sports in developing countries, among others.

Other Teams & Projects

In addition to the teams that demo’d last Friday, ODDI also has several other teams that are kicking A and taking names.

The Research & Analysis (R&A) team functions as support for all other teams. R&A was recently pivotal in helping the Storytelling team and the Affiliate Digital Services team determine their next projects. During Sprint Zero, the R&A team dug deep to find data on countries around the world, interviewing internal experts and BBG’s Regional Marketing Officers, diving into BBG research reports and library databases, and translating that data into insights and strategic recommendations. The R&A team includes Son Tran, Ashley Wellman, Yousef Kokcha, Ahran Lee and myself (Erica Malouf).

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Ongoing Project: Doug Zabransky will continue to lead the IVR project called RIVR. Look for a blog post update to come soon.

ODDI also has various teams working on ebooks, UX testing and more. Follow the action here on the blog, on Twitter (@BBGinnovate) and on our new website portal (http://oddi.bbg.gov/).

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Erica Malouf

Erica Malouf

Erica Malouf manages Marketing for ODDI (and is the communications go-to, copy editor, and UX researcher). She is currently earning her master's at Georgetown University, focusing on communications and marketing. Follow her on Twitter: @ericamalouf or connect via LinkedIn.

1 Comment

  1. Son Tran Son says:

    I’m so excited to help turn these project ideas into real working products, enjoyed by real people and in real places like Bamako, Mali!

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