As we’ve written about in another Office of Digital and Design Innovation (ODDI) Innovation Series blog post, “HTML5 Video & Next Gen Journalism”, HTML5 video refers to a specification set by the W3C committee and the tools used to display and play video within a web page.
Why should journalists use Popcorn?
– To provide additional context tied to the video timeline
– To present enhanced display options
– To add ‘real-time’, dynamic, social context
– To include editorially-selected text and visual elements from across the Web that bring in additional details and value to a story
– To offer the audience a more compelling experience
According to Adam Martin, ODDI’s Manager of Technology Services, ODDI began the Popcorn project in effort to solve two problems faced by BBG video producers and their audiences:
- “How to extend and enhance the life of video content on digital platforms.”
- “How to give the audience an opportunity and a reason to engage with content beyond the traditional daily news peg.”
While traditional video packages may capture individual news events at the time they happened, “the supporting contextual data and social content brought in through the Popcorn framework provides a continuation of the story behind what is (just) presented in the video,” Martin sums up. “This offers audiences a deeper level of engagement as well as a reason to interact with that content even after the original news event has passed.”
How can journalists get started?
An easy step-by-step resource can be found here: How to enhance HTML5 video by synchronizing content with Popcorn.js
For more info:
- Seneca project pops with Web filmmakers
- PBS.org Idea Lab: DocumentCloud Shows Off Popcorn.js Plug-in at Mozilla Festival
- Mozilla Festival: Popcorn Bounties: Improve Interactive Video on the Web
- Many more HTML5/Popcorn.js use examples on: #MozFest – Build ‘social video’ using Popcorn Maker
To contact Adam Martin: firstname.lastname@example.org OR @adamjmartin
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(Thank you to Adam Martin for his contributions to this post.)
(The foregoing commentary does not constitute endorsement by the US Government, the Broadcasting Board of Governors, VOA, MBN, OCB, RFA, or RFE/RL of the information products or services discussed.)