Will Sullivan: Introducing the New Mobile Lead [Video]


Responsive technology has changed how mobile users interact with websites.  Slowly, US-government agencies and departments are adapting to these emerging trends.  To better understand what lies ahead, Office of Digital and Design Innovation (ODDI) Multimedia Blogger/Producer April Deibert interviewed ODDI Mobile Product Manager Will Sullivan.

Full Interview [5 min 16 sec]

Key Takeaways:

  1. Responsive web design is the current trend.  Sullivan added to the interview: “[Responsive web design] is what we’re going to start building and rolling out over the next year across all our sites to uniformly optimize them for mobile, tablet and desktop. Instead of having a bunch of separate apps or a mobile version and a desktop version, [there is] just one website that automatically responds and changes the interface to the user’s device and screen size.  So if you open that site in a web browser, then click and drag it to a smaller, mobile phone size, you can see how it dynamically shifts and optimizes the content of the site for the viewer’s window. This is especially helpful for mobile and tablet devices so you don’t have to constantly pinch and zoom to see every piece of the page.”
  2. Geo-aware mobile application design is another current trend.
  3. There are lots of new partnerships in the works.  This will enable ODDI to work on lots of projects to build new tools and features for a broad spectrum of users.

For more info:

  • Example of a responsive web design: http://Aids.Gov.  The Health and Human Services Department recently re-launched their site to use a responsive web design.
  • Another example of a responsive web design: http://www.barackobama.com/

To contact Will Sullivan: wsullivan@bbg.gov or @Journerdism

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(Thank you to Will Sullivan for his contributions to this post.)

(The foregoing commentary does not constitute endorsement by the US Government, the Broadcasting Board of Governors, VOA, MBN, OCB, RFA, or RFE/RL of the information products or services discussed.)

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April Deibert

April Deibert

April Deibert is the Multimedia Blogger/Producer for the Office of Digital & Design Innovation. Follow her on Twitter: @BBGinnovate and @AprilDeibert.

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